'Chris Pike has created a comprehensive reference work that surprised me with its depth. A must-read for anyone who wants to make the most of their intellectual property.
'From business models to legal implications to the messy reality of making it all work, 'Virtual Monopoly' covers the whole piste of intellectual property with serious detail.
'In the modern business environment of open information, speed and hypercompetition, managing intellectual property is a real challenge. Chris Pike has produced a work which will stand out as the reference work in this subject for many years to come.' |