'Rare indeed to find a book that deals with the complex subject of intellectual property in both a highly readable and informative way. Chris Pike has managed it with Virtual Monopoly. I have no hesitation in recommending this book to anyone wishing to understand the IP issues pertaining to their business and seeking advice on what to do about them. It's probably even more valuable for those in business who believe IP isn't relevant to them - this book will explain why it is!'

'In a lively and accessible style, Chris shares his remarkable insight into today's dynamic IP environment. An inspirational book for anyone who wants to make creativity count in business.'

'Business must make the most of its intellectual property assets. This book points the way. Both business people and professionals can learn much from the author's lively and original approach.'

'Many business people know that intellectual property - patents, trade marks and copyright - is important, but few know why. Not only does this book set out to explain some of the basics of intellectual property and assess its importance in modern strategic planning, it challenges many of the traditional approaches of big business and contrasts how innovative and successful businesses can be built using an intelligent appreciation of the power of Virtual Monopoly. This is a stimulating and thought provoking book.