''Virtual Monopoly" is a refreshing and entertaining look at a vital business issue. Written with lively humour, but a clear grasp of all the essentials of the topic, it is a 'must read' for anyone starting out in business, and a good many who are already established. With interesting and relevant illustrations of all key points, Chris Pike has achieved the unlikely feat of a law/business book which is difficult to put down.'

'A lively and thought provoking book. The author has spoken to some of the most innovative individuals and companies in the field, and distilled practical business models showing how to develop new strategies for business which protect creative advantage and maximise returns through the use of intellectual property rights such as patents and trade marks.'

'Chris Pike provides a comprehensive overview of the key aspects of protecting your corporate and entrepreneurial efforts. Chris balances the need for tight protection with the view that value is created as ideas flow with partners. The philosophy of Virtual Monopoly is set to become an important tool in the kit an organisation needs to create innovative new shareholder value.'