Virtual Monopoly is a practical thing. Once you've defined a basic strategy you need to roll up your short sleeves and just do it. For some this may represent a venture into the unknown, but tried and tested tools are available. These will help you define a roadmap and then build Virtual Monopoly in your technology; your brand; or your content. The power of Virtual Monopoly can even be employed to shape your organisation to unleash full value from your creative advantage.

9. Roadmap for building Virtual Monopoly.

A nine-point approach is proposed, but just dig in at the point which best suits where you and your company are at today.

10. Building Virtual Monopoly in technology.

Building virtual monopoly in technology is all about the quest to own the commercial rewards offered by control of the technology defining those spaces. This section provides practical 'strategic tools' for building virtual monopoly in technology.

11. Building Virtual Monopoly in brands.

Twenty years ago brands were largely things you encountered in the supermarket. But today it is all very different. Brands demand our attention in all areas of commerce. This section describes the drivers and provides practical 'strategic tools' for building virtual monopoly in brands.

12. Building Virtual Monopoly in content.

Copyright, the most widely created and most widely abused form of intellectual property, has risen from obscurity to become headline news. This chapter shows you how to build virtual monopoly in a world where it begins to seem impossible to protect almost anything.

13. Building Virtual Monopoly organisations

Building Virtual Monopoly is all about the close encounter of classic, legal and business concept creativity. In many traditional corporations the encounter is less close, less joined up. Let me offer two simple models for those who would like to bring an initial essence of a Virtual Monopoly organisation to their corporation...