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 Foreword: 

'The economy is dumbing-up. The signs are all around. Truly unique, differentiated and just downright innovative products and services create waves and give rise to the promise of mega-tsunami returns! Breakthrough creativity which both captivates the mind and inspires the soul is becoming the last great, untapped source of sustainable advantage...'

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Afterword:

'...Throughout the last year, I have watched as the corporate landscape has been reshaped by the power of virtual monopoly...'

'...Here's my vision: The creative company of the future will combine a strong, defensible intellectual property centre with fluffy, relationship-building knowledge edges. Think of islands of profitable exclusivity with great knowledge surf beaches!...'

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Monopoly
Christopher G. Pike
  
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